The course aims to analyze the recent evolution of the industry-distribution relationships and takes into account the retail management approach of retailer along the distribution channel.
Retailing Marketing, 3a edizione, G. Aiello, 2022, McGraw Hill Create, ISBN 9781307830194. Other support material for attending students will be indicated by the teacher.
Learning Objectives
The course aims to develop a deeper understanding of the recent evolution of industry-distribution relationships and knowledge about of the retailing management. Students will apply the knowledge acquired with in-depth information on retailing innovation in distribution systems and on retail mix decision that support their diffusion. As part of the course, assigments will be dedicated to the development of communication skills and students' learning ability with regard to the internationalization of retail companies and to specific areas of grocery, health retail, fashion and luxury international retailing.
Prerequisites
Recommended prerequisites:
Economia e gestione delle imprese;
Internazionalizzazione delle imprese;
Marketing.
Teaching Methods
The course will be delivered by a means of a bi-weekly lecture series dealing with the main concepts and practices in international retailing. Students will be exposed to seminars and in class activities, including multiple choice tests, presentations, case study analysis, and discussion exercises. The module will be supported with moodle.
Further information
n.d.
Type of Assessment
The final exam, for non-attending students, has the purpose of ascertaining the acquisition of knowledge and skills intended as learning outcomes, by carrying out an oral exam that will cover the contents of the book indicated as the reference text. The final exam for attending students, in addition to what has already been described above, will focus on the discussion of an individual exercise assigned to the student during the course. The final evaluation of the attending students will take into account the active participation in class, the results of the individual exercise and the knowledge of of the book indicated as a reference manual.
Course program
The course aims to analyze the recent evolution of international retail management. In the first part, we will explore retail formats, omnichannel retail, digital retail, evolution of consumer and purchasing behaviors, competitive and financial strategies of retail firms. The second part will look at the implementation of the strategies with reference to the location of the stores, CRM, merchandise management, buying processes, private label, store layout, retail communication and pricing decisions. As part of the course, monographic insights will be developed on the internationalization of retail companies in grocery, helth and wellness, fashion and luxury retail sectors.
Sustainable Development Goals 2030
Building resilient infrastructure, promote sustainable industrialization and foster innovation; Making cities inclusive, safe, resilient and sustainable; Ensuring sustainable consumption and production patterns.